DREWES PARK

Our work

We developed Drewes Park's visual identity based on its connection to the location, aiming to build a modern, approachable and easily recognizable brand.

We created the logo, color palette and graphic system, taking as a starting point the relationship between the shopping center and the park that gives it its name. From that identity we developed applications for signage, wayfinding, outdoor communication, institutional pieces, vehicles and web design.

The result is a versatile, contemporary brand able to support the shopping center's experience across different media and strengthen its recognition within the city.